About
I’m Robert Mallory, currently holding the position of Marketing Director (ROYD), Global Marketing Manager (SMART Global) and Marketing Consultant (RM Strategic).
Following on from a degree in Advertising and Marketing I’m 10 years into a career in the marketing field spanning both the defence and more recently the construction industry.
I’ve worked both agency and client-side having extensive experience with both B2C and B2B marketing using a large variety of traditional and digital marketing channels.
My most recent and notable achievements are working for ROYD and their portfolio of construction brands. My activities to date include:
Marketing
Starting as a sole marketer amongst 10 other employees, setting up social media, digital and influencer marketing channels.
Management
Hired, managed, and mentored an effective eight-person marketing department over a five year period.
Growth
Oversaw the marketing strategy, budget and team during a period of revenue increasing by 300% and number of employees by 309%.
Expansion
Lead the team reaching over 127 million tradespeople, with 45 million engagements and 33 million video views over a six year period.
Strategy
Created and implemented the strategies to develop three nationally recognised and renowned UK construction brands.
Budget
Delivered industry-leading marketing whilst maintaining a budget around 3% of annual turnover.
Services
Need more from your marketing?
If you know that you need to maximize your marketing efforts but you’re not quite sure how, I can help.
I’ve taken construction tool, accessory and fixing brands from various stages of maturity to nationally recognised and renowned status with methods that don’t boggle the mind and budgets that don’t blow the bank.
